Monday - Saturday 11-7 | Sunday 12-6
389 Roncesvalles Avenue | Toronto, ON
(647) 351-4590 | likelygeneral @ gmail.com


Owner/Operator, Buyer
For nearly a decade Likely had been a quiet, back burner dream of mine that I was too anxious to actually try.
In 2013 something shifted and I found myself planning. I had long since graduated OCAD and I really wanted to help grow a multi-functional space connecting rising artists and makers to  the public and consumers in an organic, transparent way. It's been amazing to watch the shop transform and I know it is because of people like you that continually encourage its growth. We'd like to keep hosting important events that need voices, book launches and readings, listening parties and motivating gatherings, feminist film nights and all you wish for this space. If you have ideas, please reach out, we are open.
We'd like to continue to do ongoing work with important organizations too -- Sistering, The Trevor Project, shipping supplies to Standing Rock -- and encourage you to let us know where you'd like to see our help. We have a monthly donation budget and it's there to utilize.
Everything said, this is less about "me" and "us" as it is about you. I've always been hesitant to open an online shop because the aspects of brick+mortar are so important to me but, I know they can exist here too. So hello internet of 2017 (ha!). I'm grateful for your embrace and I thank you for encouraging us to grow alongside you. 
photo by: Arden Wray


Customer Service, Organizing Machine
Thom is amazing! They would probably cringe or laugh at me saying that but, it's true. Thom is so warm, understanding, industrious, and always thinking of ways to make the shop more efficient. Stop by and say hello!



Customer Service, Good Time Gal
We're lucky that Carly is in our sphere. She's a hard-working and compassionate individual, always toting sunshine, thoughtful conversations, and the perfect playlist. Catch Carly at the shop! 



Customer Service, Artist 
Alicia is inspiring and lucky for us, she helps at the shop with her presence and her art. Alicia created and installed the wallpaper located in the book section of Likely, as well as the emblems representing each category on this website. She is a member of Punchclock, a graduate of OCAD, and runs regular free youth workshops at the AGO. A strong advocate of using her skills and labour to amplify voices and important causes, her free posters are often distributed at the shop but you can also find them here www.alicianauta.com



Resident Tarot Reader, Writer
Liz thought her one and only career would be as a writer but she started reading tarot in 2008 on the advice of an astrologer and her life has never been the same.  Today she uses tarot to help others move past emotional and creative blocks, overcome any obstacles or setbacks, and begin to live with more purpose, confidence, and clarity. Liz believes that tarot can help you to better understand yourself, including your strengths and talents. Liz reads at the shop every Sunday, and hosts regular workshops as well. Learn more about her at www.lizworth.com



Illustration, Design

A huge fan of Melinda's work, I approached her to create a logo when the shop was just beginning. Inspired by Mrs. Dalloway, I showed Melinda the cover of its first edition and she created the logo and a painting for Likely based on that script. She currently works freelance illustrating children's books, editorial work, creating textile designs, and making fine art for gallery shows and commissions.  www.melindajosie.com


Greeter, Aloof-Goof
What can I say about Jane... Jane is Jane! Jane is a rescue who loves basking in the sunshine, long runs in high park, and her independence. I'm lucky to be able to bring her to work with me! She can be aloof with strangers at first but the more she gets to know you, the more her happy howls come out. 



 Jane's best friends and regular shop pals: Lucy, Petunia, Sandy, Grace, and Nan (though every dog is part of the pack here).

We are a very dog-friendly space and believe that the presence of these empathetic animals brings positivity, love, fun, and sometimes much needed chill. Stop by for a hang anytime!