About Us

Likely General is a shop, art and community space that began in 2013. It quickly grew from an art-based general store into a multi-functional space connecting artists and their work to the public in an organic, ethical, and approachable way. In late 2014 we introduced workshops, events, book launches, lectures, and the Likely General Gallery; a community-minded gallery offering a new exhibit once a month. We now encourage the work of over 300 queer and marginalized artists, making it our primary focus since 2015.

We are deeply motivated by responsible consumerism, empathy, and transparency. When you support us you are not only directly supporting artist-made micro-independent business but you are helping foster a sense of sustainability and encouragement surrounding artist-made work. We thank you so much for being here with us and helping see us through our darker days of the pandemic. We would not be here without our community of support.

Our magic staff consists of owner Brooke alongside artists, friends & creatives, Justine, Salina, and Kristina.

In 2014 we created a monthly donation goal and budget. We distribute these funds throughout our community and beyond based on need and urgency. In 2020 and 2021 we have donated these funds to Foodshare, ESN, Sistering, Nellies Shelter, Toronto Prisoners Project, Toronto Rape Crisis Centre, Wet'suwet'en Legal fund, Ocama Collective, Black Lives Matter, Black Legal Action Centre, and the community of KI.

In 2021 we have donated a total of $2222 to the Indian Residential School Survivors Society, $2222 the Legacy of Hope Foundation, $700+ to the Encampment Support Network, $350+ to the Black Legal Action Centre, and $50-100 monthly to various grassroots organizations. We always donate on an ongoing monthly basis to the Ubuntu Learning Village and the Parkdale Community Food Bank since 2019.

Likely General is on Indigenous land. This is the traditional territory of the Haudenosaunee Confederacy (the Six Nations Confederacy), the Wendat, and the Mississaugas of the Credit First Nation. We gratefully acknowledge these Indigenous nations for their guardianship of this land.

389 Roncesvalles Avenue, Toronto | @likelygeneral

Open Weekdays 12-7, Saturday 11-7, Sunday 11-6