Hoyei-koh "Eternal Treasure" - 35 sticks

Well over 100 years old — and based on an older recipe yet - Eternal Treasure is one of Shoyeido's most traditional, best-known fragrances. To nurture abundance and fortune.

Made in Kyoto, Japan

About Shoyeido Incense:

In the early 18th century, Rokubei Moritsune Hata began incorporating incense-making techniques he learned as an employee of Kyoto's Imperial Palace. He would eventually introduce a new world of scent to an audience beyond the realm of royalty.

Twelve generations later, the Hata family continue to create an amazing array of fragrances. Shoyeido incense is considered the highest quality, most natural incense available on Earth.

Shoyeido's blending process is an art form. Highly trained "masters" draw upon centuries-old secrets to create masterworks of fragrance. These artisans carefully process the quality, balance, and ratio of every hand-selected natural ingredient. The slightest variation in amount or quality of any component can dramatically influence the outcome. Only the finest raw materials are used. The results are remarkable, subtle scents that beckon us to use all of our senses — what the Japanese call mon-koh, or "listening to incense."