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389 Roncesvalles Avenue | Toronto, ON

(647) 351-4590 



 A B O U T   L I K E L Y 


Our new hours are Tuesday - Saturday 12-7 and Sunday 12-5. We still offer curb-side pickup and delivery for those that might need it, available through our web shop at likelygeneral.com. 


Here at Likely, we are motivated by responsible consumerism, empathy, and transparency. I started Likely in 2013 with a deep desire to grow a multi-functional space connecting artists to the public in an organic, ethical, and approachable way.

Everything in our shop is artist-focused. Our staff is micro and made up of artists and community organizers. Our first priority is to provide a home for the work and expressions of women, marginalized, queer, and non-binary folks. The middle of the shop houses the Likely General Gallery where we host exhibitions from local artists once a month.  We also regularly host events and workshops that need safe spaces. The back of our shop is a vintage and thrift zone sourced by Brooke, the Likely employees, and Of Love Studio, a local collective reclaiming responsible consumerism.  

Since 2014 we've created a monthly donation budget. The size of the budget varies each month depending on our bills and over-head. We distribute these funds throughout our community and beyond based on need. In 2020 we have donated these funds to Foodshare, Sistering, Nellies Shelter, Toronto Prisoners Project, Toronto Rape Crisis Centre, Wet'suwet'en Legal fund, Ocama Collective, Black Lives Matter, Black Legal Action Centre, and the community of KI.
We donate on an ongoing monthly basis to Ubuntu Learning Village and SisteringTo. 

Due to COVID-19, we were closed from March 16 - June 26. The only reason we are still beating right now is because of the support of our community. We are definitely balancing challenges daily, and we are doing everything we can to keep going whilst remaining safe for our artists and community. Thank you so deeply for your support, care, consideration, and love. 

With love, 

Brooke (owner/operator)

& magic staff Alicia & Mo


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Likely General is not a scent-free space, though the vast majority of our scented offerings are essential oil based and/or natural. There is an accessibility ramp entering our shop and street parking available in front. For events, workshops, and openings, our washroom is located down a flight of stairs. No hate, discrimination, racism, sexism, homophobia - this is a safe and inclusive space. An ASL interpreter is available for workshops and events (ie, my Mom!)



Brooke will get back to you from this email address. If it is time sensitive please call the shop at 647 351 4590 or email our staff at likelygeneralstaff@gmail.com.


General Information:

For information regarding orders, shipments, pickup days, and day-to-day questions Alicia and Melissa can be reached via our staff email via likelygeneralstaff@gmail.com. 


If you would like Likely General to carry/sell your work: 

Thank you so much for thinking of Likely as a place to showcase your work. I receive many vendor submissions and though I do my best, I can't always respond to everyone.  I pick work that suits our customers and the shop, and I encourage you to keep doing what you love. Typically a response comes after one week and careful consideration. If you do not receive a response, it is never personal. It is likely because our shop prioritizes handmade work by women, non-binary, marginalized, queer, and trans folk first and we receive many submissions. At this time we are also prioritizing the artists we currently work to ensure they are supported by us throughout this difficult time we are still moving through. 


If you would like to show your work in our gallery space: 

The gallery presents new work once a month with receptions typically the first Friday of every month.  We open our shows on Fridays in order to be mindful of other galleries in the area that have fantastic openings every Thursday. Our openings are community oriented, and all are welcome. We receive many proposals as we strive to be an open, inclusive space for space for artists to experiment with solo or collaborative exhibitions. Due to COVID-19 some of our scheduled 2020 shows have been moved to 2021. I am currently not programming but you may still send submissions. Please include a general statement, examples of your work, and your website. If you are a good fit, and I feel I can properly represent you and your radiant work, I will connect with you regarding available dates. 


If you would like to use Likely General to host your event (i.e. book launch, pop-up, reading, etc.) or if you have a workshop proposal:

Please send a detailed proposal if you have not already. If your idea fits well within our shop mandate and the timing is right, I would love to work with you. 


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Anti-Racism Resources for Roncesvalles BIA and Community Members:

Here are some resources I've compiled for our community and BIA members -- the first three links were shared to me by a community member, Stephanie Guthrie:
Why We Should Stop Saying "All Lives Matter": 
Seven Ways Businesses Can Value Black Lives Beyond Social Media:
This Anti-Racism toolkit from Unison.ca is comprehensive and incredible:
Sharable Anti-Racism resource guide:
Dancing on Live Embers by Tina Lopes and Barb Thomas 
  • "Visually dynamic, Dancing on Live Embers investigates how racism, White power, and privilege operate in the ordinary moments of organizational life. It holds up familiar workplace interactions for scrutiny, and looks for openings to advance racial equity and justice. Through stories, it offers concrete examples of racial justice work by a range of experienced activists.This is a hands-on book for people who are trying to create more equitable organizations-front-line staff, managers, administrators, political leaders, union and community educators and activists, boards of directors, teachers, human resource staff, equity officers, and university and college faculty."
Black Legal Action Centre: https://www.blacklegalactioncentre.ca/